Lars Bjorn

Digital Marketer and Creative Director

Lars Bjorn is a danish with 25+ years of experience in digital marketing and creative marketing. 20 years of corporate experience as Creative Director, Head of Web, Graphic & Brand at Rezidor SAS Hospitality, Head of Web and Graphic at Saxo Bank, Online Senior Manager at Menu A/S, Online Marketing Manager at Milestone Systems and Creative Director at Napatech. 5 years as a marketing account manager and 13 years as a creative director in agencies. 12 years leadership experience combined with a master in economics, University of Copenhagen, Denmark and a master in internet marketing and advanced social media certificate, University of San Francisco, USA.

Lars Bjorn latest employment as a Creative Director at Napatech managing digital marketing and creative development.

Author on internet marketing and creative web development topics. Articles to help people to utilize the internet – from advice on web presence improvements, internet marketing strategies, traffic generation tactics, ecommerce, mobile marketing, email marketing, search engine marketing, social media to trends on creative web development and examples of great creative work.

Marketing tools: Net-Results, Add-on, SugarCRM, Salesforce, Microsoft Dynamics, ClickDimentions, Marketo, Keyword Discovery, Compete, Social Mention, iAd, Facebook Insights, Twitalyzer, Google Ads, Google Analytics, Google Tag Manager, Google Search Console, MailChimp, Exact Traget, Clicky and FastBase. Affiliate Marketing platform as Commission Junction, LinkShare and Google.

Creative tools: Adobe Creative Cloud, DreamWeaver, Photoshop, Acrobat, Illustrator, InDesign, Premiere Pro, Figma, InVision, Word, Excel and PowerPoint. Working knowledge of CMS: EPIServer, Sitecore, WordPress, SharePoint, Squarespace, Drupal and Joomla.

Developed solutions for Apple Computer Europe, Catalog International Denmark, Citibank Internationale France, Copenhagen Airports Denmark, Copenhagen Capacity Denmark, Ecolink Copenhagen Denmark, Ericsson Mobile Sweden, Genencor International USA, Grundfos Denmark, Hewlett Packard USA, Hot House Design China, Højgaard & Schultz Denmark, IT Scandinavia Denmark, Koch Køkken Denmark, Lembcke Group Denmark, Netpeople Denmark, North 42 Communications USA, Matzform Japan, Medtronic USA, Ministry of Foreign Affairs Denmark, Ministry of Business and Industry Denmark, Menu Denmark, Oticon Denmark, Pinnacle Systems USA, Primus AB Sweden, Radisson SAS Belgium, Rezidor SAS Hospitality Belgium, Roche Denmark, Saxo Bank Denmark, Sigma Partners Denmark, Song Networks Denmark, Sun Microsystems Denmark, Time/System International Denmark, Water Quality Institute Denmark, Vesterkopi Denmark, Boehringer Ingelheim Denmark, Vicon Industries USA, Milestone Systems Denmark and Napatech Denmark.

2012 – 2016 Judge for the Mobile Web Awards Competition, USA
Appointed judge for the Mobile Web Awards, Web Marketing Association, USA. Judged entries on creativity, impact, design, content, interactivity, ease of use and use of the medium.
www.mobile-webaward.org

2010 – 2018 Judge for the Internet Advertising Competition Awards, USA
Appointed judge for the Internet Advertising Competition Awards, Web Marketing Association, USA. Judged entries on creativity, innovation, impact, design, copywriting, and use of the medium. www.iacaward.org

2009 – 2022 Judge for the WebAward Competition, Web Marketing Association, USA
Appointed judge for the WebAward competition for Web site development, Web Marketing Association, USA. Judged app. 30 web sites by criteria of superior design, technology, and ease of navigation best meet the site’s stated objectives and the users’ needs.
www.webaward.org

2020 – Guidepoint Advisor
Guidepoint, New York, NY 10010, USA. Guidepoint clients leverage the insights and perspectives shared by our Advisors to stay informed and make better business decisions.

2023 – Google UX Design Professional Certificate

2012 – Google Analytics Individual Qualification (IQ) Certificate

2010 – Advanced Social Media Certificate, University of San Francisco, USA
2009 – Master Certificate in Internet Marketing, University of San Francisco, USA

– Integrated Online Strategies
– Search Engine Marketing & Usability
– Advanced Interactive Marketing and Measurement

1990 – M.A. Economics, University of Copenhagen, Denmark

Follow Lars Bjorn on LinkedIn.

Freelance Digital Marketing and Creative Marketing

Need help in optimizing your online presence, website, ad spending and social media to get maximum results for your brand’s online presence? Developing a strong marketing strategy and increasing branded efforts as well as better positioning of the brand? Or need a new design identity, website design or a brochure? If I can be of assistance, please feel free to contact me.