The Brand Gap

The Brand Gap

Whether you are a business owner, marketer, designer, a student or professionally work with branding and marketing. The Brand Gap by Marty Neumeier is highly recommended. What does “building your brand” really mean? In The Brand Gap, Marty Neumeier defines this marketing discipline and nails it.

The result is an easy-to-read overview of what a brand is and how to make it stand out: Read the The Brand Gap by Marty Neumeier

When you are done, read another book by Marty Neumeier: Zag and study it like a field guide to creating and growing a differentiated brand in 17 practical steps.

Source: The Brand Gap by Marty Neumeier

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Proven professional with 25+ years of experience in the digital marketing and creative marketing. 20 years of corporate experience as Creative Director, Head of Web, Graphic & Brand at Rezidor SAS Hospitality, Head of Web and Graphic at Saxo Bank, Online Senior Manager at Menu A/S, Online Marketing Manager at Milestone Systems and Creative Director at Napatech. 5 years as a marketing account manager and 13 years as a creative director in agencies. 12 years leadership experience combined with a master in economics, University of Copenhagen, Denmark and a master in internet marketing, advanced social media certificate, University of San Francisco, and UX Design Professional Certificate.

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LARS BJORN
Digital Marketing + Creative Marketing

Proven professional with 25+ years of experience in digital marketing and creative marketing. 20 years of corporate experience as Creative Director, Head of Web, Graphic & Brand at Rezidor SAS Hospitality, Head of Web and Graphic at Saxo Bank, Online Senior Manager at Menu A/S, Online Marketing Manager at Milestone Systems and Creative Director at Napatech. 5 years as a marketing account manager and 13 years as a creative director in agencies. 12 years leadership experience combined with a master in economics, University of Copenhagen, Denmark, a master in internet marketing and advanced social media certificate, University of San Francisco, and UX Design Professional Certificate.

Publich articles and ebooks with the aim to help people utilize the internet. Sharing online topics, latest trends, tools, tips and tricks from advice on web presence optimization and improvements, digital marketing strategies, traffic generation tactics, email marketing, mobile marketing, search engine marketing, ecommerce, social media to creative development of websites, web banners, landing pages and newsletters.

Connect with me on LinkedIn or email me at lbp[@]larsbjorn.com. You can also call me directly on +45 40686862.

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