What makes marketing creative? Is it more imagination or innovation? Marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.
AI's business benefits encompass increased efficiency, improved decision-making, making it a critical tool for modern businesses seeking growth and success.
This article takes a look at Oliviero Toscani’s scandalous ad campaigns for United Colors of Benetton: What made them so controversial and what was Benetton's approach to advertising and the brand’s philosophy.
Understanding and monitoring your online users behavior is crucial, because ultimately, it will improve business outcomes...
Where you can find free and paid digital marketing statistics. These websites offer a variety of digital marketing statistics, research reports, industry insights, and trends that can help inform your digital marketing strategies. Remember to explore their respective sections dedicated to digital marketing or search for relevant keywords to find the specific statistics you are looking for.
Key takeaways from Google UX Design Certificate. I recently completed the program - a rigorous, hands-on program that covers the design process from end-to-end.
Everything a marketer needs to know about the top 10 social media platforms: A description of the platforms including key features, ads possibilities and how to advertise.
A mobile marketing guide for marketers. What is Mobile Marketing? It's goals, strategies, practices, trends, metrics and benchmarks...
Read this article and learn everything you need to know to get started and succeed with social media advertising. From purpose and goals to strategies and best practices
Design thinking focus on a collaboration between designers and users. It brings innovative solutions to life based on how real users think, feel and behave.
A guide to help you maximize your advertising efforts by targeting users who have previously visited your website or interacted with your brand.
Get insights about content marketing: What it is, goals, platforms, strategies, planning, briefing, metrics and benchmarks, AI, latest trends and the future.
How to develop a successful website strategy including audit, audience, content, design, and promotion, to meets business objectives and goals.
The majority of visitors to a website comes from search engines. Why, this article focus on Search Engine Marketing: PPC advertising and SEO.
Some of the most popular and effective digital marketing tools to analyze and optimize your online presence
Learn how website analytics can help businesses understand how users interact, measure performance, identify improvements and make data-driven decisions.
Get insights in why social mentions are important for businesses. Monitor and engage with in order to build brand awareness, improve customer satisfaction, and drive business growth.
Today, advertisers are using AI to identify and segment audiences, build ad creative, test ads, improve ad performance, and optimize spend - all automatically, in real-time, at scale.
Omnichannel marketing allows businesses to adapt to changing customer behavior, gain a competitive advantage, improve marketing effectiveness, reduce costs, and improve brand reputation.
What is Web3? The potential and key benefits. The Web3 culture. Web3 marketing and the marketer. Web3 tools, ecosystem and beyond Web3.