What makes marketing creative? Is it more imagination or innovation? Marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design.
A mobile marketing guide for marketers. What is Mobile Marketing? It's goals, strategies, practices, trends, metrics and benchmarks...
The majority of visitors to a website comes from search engines. Why, this article focus on Search Engine Marketing: PPC advertising and SEO.
Some of the most popular and effective digital marketing tools to analyze and optimize your online presence
Get insights in why social mentions are important for businesses. Monitor and engage with in order to build brand awareness, improve customer satisfaction, and drive business growth.
Omnichannel marketing allows businesses to adapt to changing customer behavior, gain a competitive advantage, improve marketing effectiveness, reduce costs, and improve brand reputation.
What is Web3? The potential and key benefits. The Web3 culture. Web3 marketing and the marketer. Web3 tools, ecosystem and beyond Web3.
86% of marketing professionals use video as a marketing tool. A guide to video marketing with strategies, practices, trends, metrics and benchmarks
Influencer marketing can be an effective strategy for brands to reach new audiences, build credibility and trust, increase engagement, and drive sales.
Performance marketing for search engine, email, affiliate, influencer, SoMe and display advertising. Goals, strategies, trends, metrics and benchmarks
A dive into sports sponsorships. What it is and is it worth It? Components, strategies, benefits, valuation tools, metrics, benchmarks and trends
What is demand generation? Discover B2B and B2C demand generation marketing strategies, tactics, metrics, benchmarks and pitfalls.
A social media work through for marketers. Find platforms and audience for your business. Social media analytic tools, metrics and benchmarks.
How to create effective email marketing campaigns that engage your subscribers, drive conversions and boost email open rates.
The article gives insight in marketing automation - what it is and it usage, eight key tasks, the buying journey, digital behaviour, in advertising, Omnichannel, in eCommerce and key platforms