This article takes a look at Oliviero Toscani’s scandalous ad campaigns for United Colors of Benetton: What made them so controversial and what was Benetton's approach to advertising and the brand’s philosophy.
Read this article and learn everything you need to know to get started and succeed with social media advertising. From purpose and goals to strategies and best practices
A guide to help you maximize your advertising efforts by targeting users who have previously visited your website or interacted with your brand.
Today, advertisers are using AI to identify and segment audiences, build ad creative, test ads, improve ad performance, and optimize spend - all automatically, in real-time, at scale.
Mobile advertising is an essential part of any marketing strategy. A guide to mobile advertising with types, strategies, trends, metrics and benchmarks
Digital advertising overview including usages, purpose, goals, different types and platforms, trends, analytics tools, metrics and benchmarks
A paid advertising introduction for marketers. Paid advertising purpose, platforms, strategies, best practices, tools, metrics and benchmarks.