Web user behavior

Web User Behavior

Facts and Stats on how page load time impacts conversion rate and why speed matters:

  • 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
  • 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
  • 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
  • 47% of consumers expect a web page to load in 2 seconds or less.
  • 40% of people abandon a website that takes more than 3 seconds to load.
  • A 1 second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year.

All stats courtesy of Kissmetrics.com

11 Website Page Load Time Statistics You Need [+ How to Increase Conversion Rate]:
https://blog.hubspot.com/marketing/page-load-time-conversion-rates

Website Load Time Statistics: Why Speed Matters in 2021:
https://www.websitebuilderexpert.com/building-websites/website-load-time-statistics/#section-1

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Proven professional with 25+ years of experience in the digital marketing and creative marketing. 20 years of corporate experience as Creative Director, Head of Web, Graphic & Brand at Rezidor SAS Hospitality, Head of Web and Graphic at Saxo Bank, Online Senior Manager at Menu A/S, Online Marketing Manager at Milestone Systems and Creative Director at Napatech. 5 years as a marketing account manager and 13 years as a creative director in agencies. 12 years leadership experience combined with a master in economics, University of Copenhagen, Denmark and a master in internet marketing, advanced social media certificate, University of San Francisco, and UX Design Professional Certificate.

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LARS BJORN
Digital Marketing + Creative Marketing

Proven professional with 25+ years of experience in digital marketing and creative marketing. 20 years of corporate experience as Creative Director, Head of Web, Graphic & Brand at Rezidor SAS Hospitality, Head of Web and Graphic at Saxo Bank, Online Senior Manager at Menu A/S, Online Marketing Manager at Milestone Systems and Creative Director at Napatech. 5 years as a marketing account manager and 13 years as a creative director in agencies. 12 years leadership experience combined with a master in economics, University of Copenhagen, Denmark, a master in internet marketing and advanced social media certificate, University of San Francisco, and UX Design Professional Certificate.

Publich articles and ebooks with the aim to help people utilize the internet. Sharing online topics, latest trends, tools, tips and tricks from advice on web presence optimization and improvements, digital marketing strategies, traffic generation tactics, email marketing, mobile marketing, search engine marketing, ecommerce, social media to creative development of websites, web banners, landing pages and newsletters.

Connect with me on LinkedIn or email me at lbp[@]larsbjorn.com. You can also call me directly on +45 40686862.

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