Digital Marketing Tools

There are numerous digital marketing tools available in the market, and their usefulness depends on the specific needs of your business. Below are some of the most popular and effective digital marketing tools to analyze and optimize your online presence:

1. Advertising
2. Email
3. Search Engine Optimization
4. Social media
5. UX and UI design
6. Web analytics
7. Website optimization
8. More…

1. Advertising

Here are some of the top advertising tools to look into for smarter, scalable ad campaigns. Each tool offers different capabilities and features, so it is important to choose the right tool based on the specific needs of your campaign.

Google Campaign URL Builder
A free tool that allows you to create custom URLs for your marketing campaigns. The tool adds parameters to your URL that can be used to track campaign performance in Google Analytics.

AdStage
A cross-channel advertising platform that allows businesses to create, manage, and optimize their digital ad campaigns across multiple channels, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and more.

AiAdvertising
AI-powered AdTech software and optimization services so advertisers can eliminate guesswork, predict creative, and prove performance. Marketers can predict, scale, and execute hyper-personalized campaigns. In the process, they eliminate waste and supercharge performance.

Albert
An AI-powered marketing automation platform that uses machine learning to optimize campaigns across channels. It analyzes data to identify the most effective messaging, targeting, and creative elements for each individual user.

Amplero
An AI marketing platform that uses machine learning to analyze customer data and make real-time recommendations for the next best action. It can optimize campaigns across multiple channels and deliver personalized experiences to each individual customer.

Cortex
An AI-based tool that helps advertisers to create and optimize ad campaigns across multiple platforms. It uses machine learning to analyze data and generate insights about which ad formats, placements, and targeting strategies are most effective.

Emarsys
An AI-powered marketing automation platform that uses machine learning to analyze customer data and deliver personalized experiences. It can optimize campaigns across email, social media, mobile, and web channels.

ReFUEL4
An AI-based tool that helps advertisers to create and optimize ad creative. It uses machine learning to analyze data and generate insights about which creative elements are most effective.

OneScreen
Uses AI for out-of-home ad delivery, targeting, and measurement. The company’s machine learning algorithm automatically optimizes which content and ads get shown to audiences, taking the guesswork out of out-of-home advertising.

Pathmatics
Uses AI to bring transparency and insight to advertising. The tool shows you exactly how your ads perform across channels and gives you competitive intelligence about how your competitors’ ads perform, fueling ideas for effective creative and placement.

Beam.city
Helps clients affordably and quickly acquire customers with AI-powered ads on millions of sites. Beam.city uses AI to do automatic ads setup, monitoring, learning, and optimization pattern recognition. They also use AI to create predictive datasets for targeting personas based on where they live and work in Canada and the US.

GumGum
An AI-powered tool which uses computer vision technology to learn from images and videos across the web, then help you place ads in the exact spots consumers will see them.

Adcuratio
An AI-powered tool that can predict the performance of an advertising campaign by analyzing historical data and current market conditions. It can provide recommendations on budget allocation, target audience, and creative elements to optimize campaign performance.

Blackwood Seven
An AI-powered media planning and optimization platform that uses machine learning to analyze data and predict the impact of media campaigns. It can provide recommendations on media planning and budget allocation to help optimize campaign performance.

IBM Watson Advertising
An AI-powered advertising platform that can predict the performance of ad campaigns using machine learning algorithms. It can provide recommendations on ad creative, target audience, and media planning to help optimize campaign performance.

MiQ
An AI-powered marketing intelligence platform that can predict the performance of ad campaigns using machine learning algorithms. It can provide recommendations on media planning, target audience, and creative elements to help optimize campaign performance.

Copy.ai
An AI-powered tool that uses natural language processing to generate ad copy, social media posts, and other types of content. It can generate copy in a variety of tones and styles and is trained on a large database of text to ensure high-quality results.

Writesonic
An AI-powered writing assistant that can generate ad copy, product descriptions, and blog posts. It uses machine learning to analyze language patterns and generate copy that matches the tone and style of the user’s brand.

Adext
An AI-powered ad optimization platform that can generate ad copy and optimize ad campaigns. It uses machine learning to analyze ad performance and adjust targeting, bidding, and creative elements to improve ROI.

Writer
An AI-powered writing assistant that provides personalized writing feedback and suggestions. It uses natural language processing and machine learning to analyze text and provide suggestions on grammar, clarity, style, and tone. Writer.com can be used to improve a wide range of writing, including emails, blog posts, reports, and social media posts.

Persado
An AI platform that helps advertisers to create more effective ad copy. It uses natural language generation (NLG) technology to generate copy variations and test them for effectiveness.

Phrasee
An AI-powered tool that helps advertisers to create effective email subject lines and other marketing copy. It uses natural language processing (NLP) technology to analyze data and generate copy variations.

Canva
A popular design platform that uses AI algorithms to generate images and graphics. It has a range of design templates, including social media graphics, posters, and business cards, and uses AI to suggest layouts, colors, and font combinations based on the user’s preferences.

Adobe Spark
A design tool that uses AI to generate graphics and videos. It has a range of templates for social media posts, web pages, and videos, and uses AI to suggest design elements and layouts that match the user’s brand.

Lumen5
An AI-powered video creation platform that can turn blog posts, articles, and other text-based content into engaging videos. It uses natural language processing to analyze the text and generate video scenes that match the content.

VidMob
An AI-powered video creation platform that uses machine learning to analyze video performance and optimize ad campaigns. It can also generate video ads using AI-powered templates that match the user’s brand and target audience.

RunwayML
An AI-powered tool that can generate images and videos using machine learning algorithms. It can be used to create generative art, video effects, and other types of visual content.

Google Trends
Allows you to research what type of queries people are searching. It can help you decide what type of message to put where.

Google Search Bar
Can give you insight on what people are searching. If you type in a partial phrase, Google’s machine learning algorithms will suggest common searches.

Google Keyword Planner
Tells you which keywords to compete for with a breakdown of their costs and even what time of year to invest in them.

WordStream
Allows you to gain better SEO and SEM keywords by collecting data from every search engine on the internet, not just Google.

2. Email

There are many email marketing platforms and tools available in the market. Here are some of the popular ones:

Mailchimp
A popular email marketing platform with a user-friendly interface, automation features, and analytics tracking.

Constant Contact
An easy-to-use email marketing platform with a drag-and-drop editor, marketing automation, and analytics tracking.

HubSpot
A complete marketing automation platform that offers email marketing, lead generation, and customer relationship management (CRM) tools.

Campaign Monitor
Offers email marketing, automation, and analytics tracking tools, as well as a drag-and-drop email builder.

ConvertKit
An email marketing platform designed for bloggers, podcasters, and other creators. It offers automation features, landing pages, and analytics tracking.

ActiveCampaign
A marketing automation platform that offers email marketing, CRM, and sales automation tools.

AWeber
An email marketing platform with a drag-and-drop editor, automation features, and analytics tracking.

Stripo
An email design platform that enables users and teams of different industries to design responsive email templates fast without any HTML skills.

Mailgun
An email automation platform that offers email marketing and transactional email services for businesses of all sizes. It provides a suite of tools and APIs for sending, receiving, and managing email messages.

Google Analytics
A free analytics tool that allows you to track email campaign performance, including open rates, click-through rates, bounce rates, and conversion rates.

Litmus
An email testing and analytics tool that allows you to test your email campaigns across different email clients, devices, and browsers. It also provides analytics tracking for email performance.

Mailchimp
An email marketing platform that provides analytics tracking for email campaigns, including open rates, click-through rates, and conversion rates. It also provides A/B testing features to help you optimize your campaigns.

Campaign Monitor
Provides analytics tracking for email campaigns, including open rates, click-through rates, and conversion rates. It also provides A/B testing features to help you optimize your campaigns.

HubSpot
A marketing automation platform that provides analytics tracking for email campaigns, including open rates, click-through rates, and conversion rates. It also provides A/B testing features and personalization tools to help you improve your campaigns.

Sendinblue
An email marketing platform that provides analytics tracking for email campaigns, including open rates, click-through rates, and conversion rates. It also provides A/B testing features and automation tools to help you improve your campaigns.

3. Search Engine Optimization

SEO tools that provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.

MozPRO SEO
MozPRO is the do-it-all SEO solution to help you rank higher, drive qualified traffic to your website, and run high-impact SEO campaigns.

MozBar Toolbar
See top SEO metrics instantly for any website or search result as you browse the web.

SpyFu
SEO marketing suite and PPC analyzer tool.

Google Keywords
Search for words or phrases related to your products or services.

Google Trends
See what users from around the world are searching for.

Keyword Discovery
Keyword Discovery provides access to the biggest keyword database derived from all the search engines.

Wordtracker
Find high-performing keywords for your website with Wordtrackers keyword research tool.

CheckSERP
Keyword density tool, check by URL or text. Get density for one, two and three words, etc.

Schema
Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines.

Meta Tags
Meta Tags is a tool to debug and generate meta tag code for any website.

SEMrush
Helps with search engine optimization (SEO) by providing keyword research, backlink analysis, and website auditing.

Ahrefs
This tool provides SEO analysis, including keyword research, backlink analysis, and competitor research.

Google Search Console
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

4. Social media

There are many social media tools available that can help individuals and businesses track across various social media platforms. Some popular social mention tools include:

Google Analytics
A free web analytics tool that can also track social media traffic to your website, and provide insights into which social media channels are driving the most traffic and conversions.

Hootsuite
A social media management tool that also includes analytics features. It allows you to track social media mentions, monitor brand sentiment, and measure social media ROI.

Buffer
A social media scheduling and analytics tool that provides detailed data on your social media performance, including engagement rates, reach, and clicks.

Awario
Awario is a social media monitoring tool that helps users track social mentions, brand mentions, and industry trends across various social media platforms. It also provides sentiment analysis and competitor tracking features.

Google Alerts
A free tool that allows companies to monitor brand mentions and keywords across the web. It sends email alerts whenever the brand or keyword is mentioned on a website, news article, or blog post.

Talkwalker
A social media analytics and monitoring tool that tracks brand mentions across social media, news outlets, blogs, and forums. It provides real-time monitoring, sentiment analysis, and influencer identification features.

Sprout Social
A social media management platform that includes advanced analytics features, such as social media listening, sentiment analysis, and competitive benchmarking.

Brandwatch
A social media listening and analytics tool that provides insights into social media conversations related to your brand or industry. It can also track brand sentiment and identify key influencers.

BuzzSumo
A content marketing and analytics tool that allows you to find popular content and identify key influencers in your industry. It can also track social media engagement for specific content pieces.

Agorapulse
A social media management tool that includes analytics features such as audience insights, content performance tracking, and competitor analysis.

Twitter Monitor
Monitor your brand on Twitter.

Boardreader
Searches through forums and message boards for your keywords.

Social Searcher
Search tool that allows users to monitor trending links from major social media sites.

Brandmentions
Finds who’s talking about your brand or competitors in the news & social media.

Mention
Enables brands and agencies to monitor the web, listen to their audience and manage social media.

Pulsar Platform
A solution offering both conversation analysis & audience segmentation in one tool.

Brand24
A social listening tool allows you to get instant access to brand mentions across social media, videos, news, blogs, forums, newsletters and more.

Brandwatch
Helps the world’s biggest brands listen to their customers and understand consumer trends.

Facebook Insights
Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content.

LinkedIn Analytics Tool
Real-time data on your campaign performance and demographic insights.

Namechk
Social media management – Namecheck allows you to determine whether or not your social media “shortname” is taken. Use this to secure your namespaces before you even begin anything in social media.

5. UX and UI design

There are a variety of UX and UI design tools available, each with its own strengths and features.

Sketch
A vector-based design tool that is popular among UX designers. It allows for the creation of wireframes, prototypes, and other design elements.

Figma
A cloud-based design tool that allows for real-time collaboration among designers. It offers a variety of design features, including prototyping, wireframing, and UI design.

Adobe XD
A UX design tool that offers a range of features, including wireframing, prototyping, and UI design. It is integrated with other Adobe products and allows for real-time collaboration among team members.

InVision
A cloud-based design platform that offers a variety of design features, including prototyping, wireframing, and UI design. It also offers a range of collaboration tools and allows for user testing and feedback.

Axure RP
A design tool that allows for the creation of wireframes, prototypes, and other design elements. It offers a range of advanced features, including conditional logic, adaptive views, and data-driven interactions.

Marvel
A cloud-based design platform that offers a variety of design features, including prototyping, wireframing, and UI design. It also offers a range of collaboration tools and allows for user testing and feedback.

SEMrush
The platform is often used for keyword research and online ranking data, including metrics such as search volume, Keyword research and cost per click.

SimilarWeb
Industry research tools to understand your competitors’ strategy and optimize your digital performance.

User Interviews
User interviews for UX research.

Hotjar
A product experience insights tool that gives you behavior analytics and feedback data to help you empathize with and understand your customers.

UserZoom
UX insights system for user research and UX testing.

Adobe XD
A powerful design tool that offers features such as artboards, a responsive design grid, and integrations with other Adobe tools.

InVision Studio
A relatively new design tool that offers features such as an advanced animation timeline, responsive design, and integrations with other InVision products.

Adobe Photoshop
A popular design tool used by many designers for creating high-fidelity user interface designs.

Adobe Illustrator
A vector-based design tool used by many designers for creating icons, logos, and other graphical elements for user interfaces.

Canva
A web-based design tool that offers pre-made templates and a simple drag-and-drop interface, making it easy for beginners to create basic designs.

World Wide Web Consortium
W3C is a collection of standards for web design and applications for building and rendering web pages.

Frontify
A collection of tolls for brand guideline development.

UI8
UI kits and design resources to speed up your creative workflow.

Google Analytics
A free web analytics service offered by Google that tracks and reports website traffic. It provides insights on website visitors, pageviews, bounce rates, conversion rates, and more.

6. Web analytics

There are many web analytics tools available, ranging from free to paid options. Here are some of the most popular web analytics tools:

Google PageSpeed Insights
Tool to make your web pages fast on all devices.

Opentracker
Real-time traffic statistics and analysis. Understand your business’ customer journey. Know what delights your customer. Opentracker is the best platform to automate Customer Journey reporting.

Quantcast
Able to deliver better performing advertising by reaching your audiences using one of the world’s largest first-party unique data sets and our AI engine. AI-driven real-time advertising, audience insights and measurement.

Clicky
Monitor, analyze, and react to your traffic in real time.

comScore
Global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.

Adobe SiteCatalyst – Adobe Discover – Adobe Survey
Web analytics solution that provides marketers with actionable, real-time intelligence about digital strategies from all online initiatives across multiple marketing channels. Allows digital marketers to deeply analyze and segment any quantity of online channel data in real time, resulting in optimized marketing.

Google Analytics
This is a free web analytics tool offered by Google. It provides businesses with a range of metrics and reports to help them understand website traffic and user behavior.

Google Tag Manager
Google Tag Manager is a tag management system that has the same functionality as the Google tag and lets you configure and instantly deploy tags on your website or mobile app from an easy-to-use web-based interface.

Adobe Analytics
This is a paid web analytics tool offered by Adobe. It provides businesses with advanced analytics capabilities, including predictive analytics and real-time data visualization.

Matomo
This is a free, open-source web analytics tool that provides businesses with comprehensive data and insights about their website visitors.

Mixpanel
This is a paid web analytics tool that focuses on tracking user behavior, such as button clicks and form submissions, and providing insights into user engagement.

Kissmetrics
This is a paid web analytics tool that focuses on tracking user behavior and providing insights into user engagement and customer retention.

Hotjar
This is a paid web analytics tool that provides businesses with heatmaps, visitor recordings, and other tools to help them optimize the user experience.

Crazy Egg
This is a paid web analytics tool that provides businesses with heatmaps, scrollmaps, and other tools to help them understand user behavior and optimize their website.

Clicky
A paid web analytics tool that provides real-time website traffic data and heatmaps to help businesses understand user behavior and optimize website performance.

Datadog
A paid web analytics tool that provides real-time insights into website performance, usage analytics and monitoring

URLTrends
URLTrends offers a simple, yet powerful tool that allows you to instantly retrieve traffic statistics and competitive data for any URL.

Similarsites
Discover the best websites and alternatives on the web. Helps you find related sites and topics similar to the ones you love.

Similarweb
A digital intelligence platform that gives you visibility into any website, app, and industry in the world.

Google Optimizer
Offers A/B testing, website testing and personalization tools for small businesses to help deliver engaging customer experiences.

Google Search Console
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.

App Annie
A mobile app analytics platform that provides insights on app downloads, revenue, user engagement, and retention. It also provides competitive intelligence data that can help businesses benchmark their performance against their competitors.

Mixpanel
An analytics platform that allows businesses to track user behavior in real-time. It provides insights on user engagement, retention, and conversion rates, and allows businesses to segment their audience for targeted messaging.

Kochava
A mobile attribution and analytics platform that provides insights on app installs, engagement, and revenue. It also offers fraud prevention and optimization features that help businesses maximize the ROI of their mobile ad campaigns.

Adjust
A mobile attribution and analytics platform that provides insights on app installs, engagement, and retention. It also offers fraud prevention and optimization features that help businesses optimize their mobile ad campaigns for maximum performance.

7. Website optimization

Website tools to optimization caching, load speed, load testing and WordPress plug recommendations.

Browser Caching
Speed up the website with plugins such as W3 Total Cache, WP Super Cache or WP Rocket. These plugins enables caching on WordPress websites with the goal of improving their loading times. Learn more about: W3 Total Cache, WP Super Cache or WP Rocket.

Page Speed Booster
The Asset CleanUp plugin offers even more page speed. It scans your page and detects all the assets that are loaded. All you have to do when editing a page/post is just to select the CSS/JS that are not necessary to load, this way reducing the bloat. The plugin works best in combination with a cache plugin (e.g. WP Rocket, WP Fastest Cache, W3 Total Cache), a hosting company that offers packages with server-level caching available (e.g. WP Engine, Kinsta) or a service like Cloudflare that has page caching enabled.

Website Speed Test
A website speed test tool can be used to evaluate the performance of your website and see where improvements can be made. Some test tools also gives recommendation on how to optimize issues. Google PageSpeed Insights test for all devices. Learn more about: GTmetrix, PageSpeed Insights, KeyCDN, Pingdom, or Catchpoint.

Image Optimization
Use a plugin like Imagify to dramatically reduce image file sizes without losing quality. This will make your website load faster and boost your SEO.

Search Engine Optimization
Yoast SEO Free plugin is an all-in-one SEO solution for WordPress, it contains everything that you need to manage your SEO, including on-page content analysis, XML sitemaps and much more. The Yoast SEO Premium plugin and its extensions unlock even more tools and functionality. Alternatively, use SEOPress is a freemium WordPress SEO Plugin that can manage your titles, open graph, and twitter cards, build your xml sitemap, WooCommerce and Local SEO.

Mobile Optimization
To improve your mobile site use the Think with Google tool. It gives insights on speed, how to optimise, compare with competitors, improved the shopping experience and conversions.

Content Delivery Network (CDN)
A CDN is a highly-distributed platform of servers that helps minimize delays in loading web page content by reducing the physical distance between the server and the user. CDNs not only ensure a faster experience to your users, but they also help to prevent site crashes in the event of traffic surges – CDNs help to distribute bandwidth across multiple servers, instead of allowing one server to handle all traffic. Learn more about StackPath, Cloudflare, Hostry, Akamai and KeyCDN.

Serving images from a subdomain
When testing your website speed using GTmetrix or Pingdom, you might get a recommendation to use cookie-free domain to improve your website performance. Instead of buying a separate domain or CDN to setup a cookie-free domain, create a sub-domain (images.domain.com) on your existing domain to serve the static elements such as images, then your website will load faster.

8. More…

Tools to search for and connect with influencers, create landing pages and forms that are optimized for conversion, survey and Marketing Grader.

Website Marketing Grader
Marketing Grader measures your entire marketing funnel and gives you actionable advice on improvements.

Instapage
Instapage is a landing page platform that allows businesses and marketers to create, customize, and optimize landing pages for their digital marketing campaigns. Landing pages are web pages designed specifically for marketing or advertising campaigns, with the goal of converting visitors into leads or customers.

Influencer marketing platforms
These platforms, such as affable.ai, AspireIQ, HypeAuditor, and CreatorIQ, allow brands to search for and connect with influencers, manage campaigns, and track performance metrics such as engagement rate, reach, and sales.

Conversion Rate Optimization (CRO) Tools: CRO tools like Unbounce and ConvertFlow allow businesses to create landing pages and forms that are optimized for conversion. Advertisers can use this data to improve their conversion rates and generate more leads or sales.

SurveyMonkey
Brands can use survey a tool to gather feedback from customers and measure the impact of influencer campaigns on brand awareness, customer perception, and purchase behavior.

Hashtagify
Allow brands to track the performance of hashtags used in influencer campaigns. Brands can use this data to optimize their hashtag strategy and improve campaign reach and engagement.

And even more…

WordPress Website
Essential tools for tracking, optimization, load speed, load testing and plug recommendations for a WordPress website. Learn more here.

Website Speed Up
Why speed matters and how to speed up your site. Learn more here.

Website Security
Understand where threats come from, and what you can do to protect your website against the most common attacks. Learn more here.

Video Marketing Guide
Here are some video analytics tools that can help you measure and analyze the performance of your video content across different platforms. Learn more here.

Updated May 11 2023