Online shopping works, Why?
We walk into a shop and see a product we like, we can assess it, touch it, feel it and hold it. Online, this immediate possibility disappears. But, is that a disadvantage? Not really.
Retail e-commerce sales worldwide from 2014 to 2024 (in billion U.S. dollars)
Source: Published by Statista, Tugba Sabanoglu, Mar 26, 2021
Includes products or services ordered using the internet via any device, regardless of the method of payment or fulfillment; excludes travel and event tickets.
An extreme increase in worldwide E-commerce
E-commerce sales are increasing at extremely high rates. Accroding to Statista – In 2020, the Retail e-commerce sales worldwide was 4.28 trillion US dollars, or more than a 320 percent increase compared to 2014. An estimated to increase even further from 2020 to 2024 by almost 150 percent to 6.39 trillion US dollars. Making online shopping is one of the most popular online activities worldwide.
Why it works
What does buying products online offer over one to one sales? Firstly, there are clear online facts about the product you are purchasing – from text description, pictures, user guides to product functionality videos. Secondly the buyer knows immediately about product features, the facts, quick comparison with competing products or different product from the same brand. Thirdly, access to reviews and ranking given by other peoples purchasing experiences and even friends thoughts and opinions about a product. Fourthly, discount codes, coupons and sometimes customised product you only can buy online. All this compared to a sales persons assumptions about a product, lack of or no deep information on product features. No shop offers all of the above. No wonder it works.