QR Code – Ways to Use Them

The QR Code
The QR (Quick Response) Code also called the two-dimensional bar code. The QR Code have a lot of useful opportunities and is very easy to use… and it’s free. Use it on packaging, product instructions, advertisements, business cards, magazines and other marketing activities to enhance the users experience – give videos, music and interactivity on offline stuff – and it’s a good option is to make competitions.

The QR Code is aimed at mobile phone users (known as mobile tagging). The mobile phone scans the image of the QR Code causing the phone’s browser to launch and redirect to the programmed URL, VCard, a message, phone, SMS, email and more:

Text
Website URL
Telephone Number
SMS Message
Email Address
Email Message
Contact Details (VCARD)
Event (VCALENDAR)
Google Maps Location
Wifi Login (Android Only)
Paypal Buy Now Link
Social Media
iTunes Link
YouTube Video

The above QR Code is the URL to this website. Try to scan it and see how it work.

Dynamic QR Codes vs Static QR Codes
Static QR Codes has one big downside – changing the data encoded into the QR code has the consequential result of also changing the QR code image which, at first glance, presents a significant problem if the website URL that the QR code links to needs to be changed. How to update the information in a QR code that’s already been published?

Static QR Code: The actual destination website URL is placed directly into the QR code and can’t be modified.

Dynamic QR Code: A short URL is placed into the QR code which then transparently re-directs the user to the intended destination website URL, with the ability to change the short URL redirection destination after the QR code has been created.

Dynamic QR codes greatly extend the useful life of a single QR code because once the QR code has been published, the user destination can be changed at will without it having to be replaced with a new QR code image every time the destination changes. A single QR code image can be deployed permanently in-the-wild and then simply re-tasked as and when required – link it to your own website this week, a YouTube video next week, your Facebook page the week after that, or to different offer or coupon pages on your own website as each new promotional program is released over time.

What you need…
You need an application to scan the QR code. Download via the mobile browser at:

iPhone: Barcode & QR Code Scanner
Android: QR & Barcode Reader

To create the QR Code use the following free QR-Code Generators:

http://www.qrstuff.com/
http://qrcode.kaywa.com/
http://delivr.com/qr-code-generator
http://www.mobile-barcodes.com/qr-code-generator/

Tip: To play video on mobile phones
Use You Tube to show your videos on mobile phones, since You Tube automatic plays videos through the mobile phone’s video player.

QR Codes – 20 Ways To Use Them To Build Your Business:

1. On price tags with link to specs page
2. On business card containing contact information
3. On T-shirt with link to website, event or campaign
4. On website contact page containing contact information
5. On instructions sheet – for step by step instruction or for product video
6. On campaign signs containing contact information
7. On print ads containing contact information, promo video or brand video
8. On for-sale sign containing contact information
9. On your luggage containing contact information
10. To send out a tweet
11. Location login to Foursquare or Facebook
12. On Linkedin page containing contact information
13. On teaser postcard containing contact information
14. On conference nametag containing contact information
15. On backsell on your invoice containing promotion
16. On the end on a video
17. Paypal buy link
18. To promote an event
19. To announce your free Wifi
20. At the end of a Powerpoint presentation containing contact information

If you need more info on the QR Code, see:
The QR code.com
http://en.wikipedia.org/wiki/QR_Code