Search Engine Marketing
The majority of visitors to a website comes from search engines. Why, this article focus on Search Engine Marketing: PPC advertising and SEO.
6 universal SEO tactics
Google regularly updates its algorithm, the competition is not far behind and everything goes digital – the SEO world is constant changing. Consider these 6 universal SEO tactics and you’ll never be wrong.
Zero-Click searches
Almost 50% of all searches in 2019 were Zero click searches – up to 65% in 2020 – where searches end without a click on an organic search result.
Google Page Experience
Google Page Experience update in May 2021, sets new SEO ranking signals. If you want to maximize your website’s chance
On-page SEO factors
On-page SEO factors are elements that can be optimized within a website to improve its search engine visibility and rankings. Here are some of the most important on-page SEO factors:
Off-page SEO factors
Off-page SEO factors refer to the actions taken outside of your website that can impact its search engine visibility and rankings. Here are some of the most important off-page SEO factors