WordPress Speed Up
We want everything instantly. Why speed matters, how is it measured and how to speed up your WordPress site.
6 universal SEO tactics
Google regularly updates its algorithm, the competition is not far behind and everything goes digital – the SEO world is constant changing. Consider these 6 universal SEO tactics and you’ll never be wrong.
Be interesting. Get attention.
Martin Weigel article on "Why Being Interesting Might Be More Important Than Being Different" should be a must read for any marketer – if people ONLY pay attention to what is interesting to them, then marketing’s job is to make the company and its products interesting.
QR Code – Ways to Use Them
The QR (Quick Response) Code also called the two-dimensional bar code. The QR Code have a lot of useful opportunities and is very easy to use... and it's free. Use it on packaging, product instructions, advertisements, business cards, magazines and other marketing activities to enhance the users experience - give videos, music and interactivity on offline stuff - and it's a good option is to make competitions.
Online shopping – Why it works!
We walk into a shop and see a product we like, we can assess it, touch it, feel it and hold it. Online, this immediate possibility disappears. But, is that a disadvantage? Not really.
What Consumers Want to See
HubSpot made an interesting survey on what company website elements that are the most important. And the result is surprising.
Zero-Click searches
Almost 50% of all searches in 2019 were Zero click searches – up to 65% in 2020 – where searches end without a click on an organic search result.
Web User Behavior
Facts and Stats on how page load time impacts conversion rate and why speed matters
Be inspired by Webby
Webby is a great source for inspiration - discover the best of the Internet and uncover trends, insights and talent that define the future of Internet excellence.
Google Page Experience
Google Page Experience update in May 2021, sets new SEO ranking signals. If you want to maximize your website’s chance
WMA WebAwards
Website awards are a great way to recognize talented individual and team efforts in outstanding Website development and generate internet marketing exposure for the award winning Web site.
WordPress Checklist
A useful checklist for WordPress websites including essential guides, tracking, optimization for caching, load speed, load testing and plug recommendations.
Measure Blog Success
In the long run, writing a personal blog requires blood, sweat and tears - it’s hard work and the rewards can be engaging conversation, general awareness or the sheer pleasure of being social - sharing knowledge and helping people. For a business blog the purpose can vary from getting closer to the customers, getting direct feedback, creating brand awareness and brand identity or simply being cool and hip.
On-page SEO factors
On-page SEO factors are elements that can be optimized within a website to improve its search engine visibility and rankings. Here are some of the most important on-page SEO factors:
Off-page SEO factors
Off-page SEO factors refer to the actions taken outside of your website that can impact its search engine visibility and rankings. Here are some of the most important off-page SEO factors
Improve image load speed
Serving images in next-gen formats gives better compression, which means faster downloads, less data consumption and a faster website.
The Brand Gap
If you are working with branding and marketing, The Brand Gap by Marty Neumeier is highly recommended.